Download the PDF below to see full case challenge and competition details:
2026 PulseTech Crisis Response Challenge PDF

Submit your response @ https://www.istartvalley.org/case-challenge-form-2026

Brief Scenario:

PulseTech is a growing fitness technology startup that designs smart health tracking wristbands. A major data breach has occurred, exposing sensitive user information including names, sleep data, and location history. The incident has attracted national media attention. Customers are questioning the company’s data protection practices, investors are reconsidering their commitments, and the PulseTech app has been temporarily removed from app stores pending a security review.
Participants are expected to step into the role of the leadership team and develop a clear, practical action plan to address the crisis.

Your two-page plan should clearly outline:

Short-Term Response (First 48 Hours) -
1. Your communication strategy for customers, regulators, and investors.
2. The immediate technical and operational steps required to contain the breach.
3. Actions to stabilize investor confidence and support internal teams.

Long-Term Recovery (Next 6 to 12 Months) -
1. Key improvements in security, compliance, and internal governance.
2. Strategies to rebuild customer trust and strengthen brand credibility.
3. Clear metrics to evaluate recovery and long term stability.

Judging Rubric

Submissions will be evaluated on a scale of 1 to 5 based on the following criteria:
1. Comprehension
2. Decision-Making
3. Innovation
4. Feasibility
5. Evidence

Submission Rules

Length: Maximum two pages. Submissions exceeding two pages will not be reviewed.

Format and Layout: Any format is acceptable, provided it is clearly structured and legible within a maximum of two pages.

Team Size: One to three participants

Begins: March 9, 2026

Deadline: Extended to April 5th 2026, 11.59 PM CST

We look forward to reviewing thoughtful, well-structured crisis response strategies. Good luck!